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tjmaxx charm challenge
SERVICES
Art Direction, Social Media, Content Creation, 3D Design
CLIENT
TJ Maxx
AGENCY
Edelman
how it works
A six-week long social challenge that gets our Maxxinistas excited to post and share their finds to win six exclusive TJ Maxx charms.
Each month our Maxxinistas will get a specific content task, such as filming a haul or showcasing a viral product, for their chance to collect a charm. Maxxinistas will collect all six to complete their bracelet.
the process
Each charm was thoughtfully concepted to visually represent each challenge. They were then brought into the design process- hand drawn, rendered and 3D modeled. Finally, in partnership with an external vendor, these charms were brought to life using real gold plating and lacquer.
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