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Baked with a Smile

When you make something that tastes good and is pretty darn good for you, you can’t help but smile. That’s how we knew Nature’s Bakery bars could stand behind the line, “Baked with a Smile.” Then we just had to tell their origin story in a way that would make you smile every time you watched it. No pressure.

Creative Concept, Art Direction, Production


Nature's Bakery




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