Creative Concept, Art Direction
Saint Patrick's Day is Tullamore D.E.W.'s biggest day of the year. So when we were briefed with a experiential activation, we went all out. We planned for a multi city and multi platform experiential activation- hitting Grand Central Station, O'Hare International Airport, and LAX. But what we didn't plan for was, COVID19. You guessed it - CANCELLED. So, when Saint Patrick's Day 2021 came around. We decided to repurpose the idea and make some come out of it- safely and socially distant, of course. Introducing the World's Most Socially Distant Irish Pub.