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Dove | Hot Seats
Project type
360 Campaign
Date
March 2025
Location
New York City
Dove Whole Body Deodorant presents Hot Seats-- bringing fans the hottest tickets in town, they can sweat confidently at the hottest shows of the year.
We rolled out an IRL scavenger hunt around 4 cities-- spilling clues and hints on Reddit and watched music lovers race to find our moving digital billboard trucks to get free tickets to the hottest shows of the year. Launching with a pop-up show with Sofi Tukker, Hot Seats swarmed cities and the internet like wildfire.
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