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Tullamore Dew | O'Everyone's
Project type
Creative Concept, Art Direction
Date
Saint Patrick's Day 2020-2021
Location
New York City, Mojave Desert
Saint Patrick's Day is Tullamore D.E.W.'s biggest day of the year. So when we were briefed with a experiential activation, we went all out. We planned for a multi city and multi platform experiential activation- hitting Grand Central Station, O'Hare International Airport, and LAX. But what we didn't plan for was, COVID19. So what happened next? You guessed it - CANCELLED.
So, when Saint Patrick's Day 2021 came around, we decided to finally make use of the fabricated bar and make some good, clean, socially distant fun come out of it. Introducing the World's Most Socially Distant Irish Pub.
